Song Choice & Information on artist

UPLOAD POWERPOINT

3. What have you learned from audience feedback?

From our audience feedback we learnt that our initial idea for the tourposter would not work because the image on the background was very dark, people would not know what the image was, or what type of genre the music is.

We got told there was lots of detail provided on how to buy tickets and dates which is good for the audience, We also kept a colour scheme and the black and white contrast worked really well.

The only negative points we got were the image on the poster being too dark and hard to get a feel for the image and genre by first glace, so we made it brighter and easier to see. We then got told they liked the image of the guitar as this shows them the genre but they wouldnt of over lapped the writing on the guitar. So if we did it again we'd think more about where to put the website, phone number and social network site or just make the writing smaller.

It was very clear to see that it was a poster of tour dates or poster for a music concert. Everyone knew it was a tour poster by looking at it, which is what we wanted

The majority of people said it was a tour poster for indie/pop music, which is correct. Now we know that we will be attracting the right audience with our poster. 

We were told that our poster was informative and has all the neccassary phone number, dates, websites, which shows us that we have put enough information on the poster for the reader, so they know who is performing, where and how to get tickets.

All of our feedback from the audience said our tour poster was credible, which suggests we used the codes and conventions of a real tour poster which would have been influence from our research.

This is what our audience have said, and from our audience theories we think our video fits in to the theorys of,Uses and Gratifications- Blumers and Kats, as audiences may may watch it for entertainment to enjoy the music video and to fill time and also they may watch it for personal identity as they may relate to the actors in it, as they may have experiences being in a relationship being cheated on.

Also the two step flow theory, as if people see our music video and talk about it to their friends it may change there opinion on it and see it in a different way.

Tour Poster 2 - Analysis

This again is a simple tour poster, with the main focus is purely the band themselves, Muse and their European tour. The main part of the poster is taken up by recognisable images for the band - their brand logo across the top of the poster, them a photograph of the band performing on the stage. I think the reason for this is simply that by the time of this tour, 2003 muse were a huge band with in Europe with three UK top 10 albums, 2 of which were both number 1's and several top 10 singles which had recieved widespread radio airplay. They were even at this stage a confirmed headline act for Glastonbury. All this meant that their name and image power was enough to sell tickets across all venues easily and quickly without having to have much in the way of aiding advertising to help push their tour announcments of support bandds to aid ticket sales. The lower section of this poster is taken up by a full list of all European venues they woild be playing and the corresponding dates, so that this poster could be mass produced and replicated right acrss the continent, saving on advertising and production costs.

Tour Poster 1 - Analysis

Arctic Monkeys 2011 Tour + Vaccines

This is the tour poster of Arctic Monkeys 2011 UK Tour 'Suck it and See' Supported by the Vaccines.
The simple items on the poster have no obvious connections to the songs on any of their 3 most recent albums, which are all written on the tour poster itself. The albums being "Whatever people say I am, that's what I'm not", "Favourite Worst Nightmare" and "Suck it and see" In the right hand corner the tour dates and places are written, using a different back ground creating a 'nights sky' effect. This lets the writing be clearer and stand out from the rest of the poster. The simplicity of the poster is very effective and works very well. However I do think that the important tour date information should be in a bigger font allowing it to be more readable and obvious. The 3d glasses, playing cards and other props make the band seem fun and does correlate with the sound of the music in general.

Digipak 2 - Analysis

This is the front cover to James Morrisons album 'undiscovered' It is a very simple layout, and seeing as it was James Morrisons first album it is a very establishing shot, which shows the audience who he is and what he looks like, which is showed by this close up. The plain background allows full focus on the artist and with the writing on the left side and in green, contrasts with the cream background. Having James Morrison looking down, is different to most other albums where the artist is looking up or to the sides, this gives the effect  that the atrist may be reflecting in his music or showing a more humble side to Morrison's personality.

This is the back of the album 'Undiscovered' it is very plain and simple again, displaying the song titles, copyright information and barcode. The font is in capitals and is the same as the one used on the front cover, the font and colour also suggests the artist is male. The image is very minimalistic and dull, it allows the text to stand out and the main focus to be on the artist and the front cover.

Shotlists and Storyboards

This is a photograph of our shot list, it has a brief description of every shot, its time length and the camera angle and movement.

This is a close up of our storyboards showing the descriptions more clearly.














This was a sheet with all of our lyrics on, we annotated them with our ideas and what we thought the origional meaning was. We also broke the song down and calculated all the timings of lines and verses, this gave us a much better idea of the shot legnths and camera movement.

Costumes and Props

Costumes

ALEX
As Alex has a similar style to what we chose for the costumes, we have chose the following outfits from ASOS.com based on the knowledge of Alex's style.

Skinny jeans.

Formal Shirt (Dressed down)

Plain polo shirt.

Stipey t-shirt.

EMMA

Our model Emma Yates has her own lookbook online (www.lookbook.nu/emmayates)

so we have taken the photographs of her outfits from that, it is exactly how we want her to look, classy and sophisticated but also sexy. She is perfect for our music video.

Props

Vase and flowers

These used in the opening of the music video, a still mid shot of the vase on the floor with the flowers damaged and falling out of the vase - the damaged effect shows there has being some sort of violence and the flower suggest it is something to do with a relationshipsor a loved ones.

Photo frame
This is used to show a picture of the couple also in the opening of the music video, which establishes the couple that are in the video and the relationship they once had. It is also used later on when the male in the video is lying on his bed looking at the photograph as if he is remembering what their relationship was like.