Monday, 21 November 2011

Digipak 1 - Analysis

This is the front cover of the Kooks' album 'Inside in Inside out' Their first album was a huge success in the UK and the beginning of a new British pop band. The cover is very simplistic, this is shown in the use of black and white and the framing of the shot. The bands motif can be seen in this shot with the use of acoustic guitars, amplifiers and drums showing their passion for music and being one of the few bands that write and play all of their own music. The mirror on the far wall adds interest and dimension to the shot revealing more than the eye would initially be able to see.
The text is in the centre of the album and is bold and very clear, the album name being in red creates a dramatic feel and shows its importance to the band and its importance to the album.


 This is the reverse side of the album cover 'Inside in Inside out' The back of the CD usually displays information about the playlist and song order, the record label, and the copy right legalities -usually in small print. This image is almost a mirrored image to the image on the front of the album, although the band have been rearranged and the photograph is more out of focus in order to make the information stand out more. The blurry effect merges the colours and gives a more realistic, imperfect approach to the photograph. The font is all in capitals, simple and bulky which adds emphasis and reflects that the band are all male, and simple with what they produce. The layout is easy to understand, with an image filling most of the area, the blank areas are filled with information. The primary optical area is the area in which the songs are listed so the buyer is immediately drawn to this area, however the legal information has been placed in the 'dead zone' because it is considered less important to the buyer.


This image is the insert of the CD, it has been created by a collage of photographs which reveal one full picture. The image includes close ups of the band in what is thought to be their personal time, this gives the buyer an insight into a day in the band members life and make it more real and personal. The images are a mixture of colour and black and white, other effects are used such as colour fade and white wash, so that the images blend and merge together. All of the way across the centre of the digipak there are lyrics to all of the songs, the font is very small and hard to read, but does not distract the eye from the image which I think was intended. The purpose of the fold out would be to further the entertainment of buyer, show the band in more detail, involving their own lifestyles and giving more value for money when the CD is purchased.

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