1. In what ways does your media product use, develop or challenge form and conventions of real media products?

Codes and conventions - Most music videos have elements of performance and narrative, but we decided to challenge real media products as many videos include performance showing the band members/artist. Our video is narrative only, we chose to use a non-linear narrative as we wanted to tell the story backwards, we thought this would be interesting and different for the audience to watch and we also figured it fitted surprisingly well with the song.

Narrative and narrative theory - Torodovs theory is that there is an equilibruim where everyone is calm there is disruption. Someone realises the disruption and repairs it, then there is a new equlibrium. In the video we used a non linear narrative, which tells our story backwards. However Torodovs theory is still shown, through the beginning, middle and end - showing a couple getting along then the disruption of the finding out about cheating, we also have  a new equilibrium when its calmers and things have changed, the boy in the video remeniscing by looking at a photo of the couple even though they are not together.#
We also have Strauss theory (Binary opposites) in our video as boy and girl - known as opposites, our video challenges this as it is stereotypically the boy who is known to cheat in most music videos, our audience most probably would not expect the girl to be the one who cheats.

The codes and conventions of music videos include voyeurism, in our video we have shown voyeurism by watching the story of the actors. Videos are edited to the timing of the music, we edited the video to ensure that certain clips work with the lyrics, for example when it says 'im not saying it was your fault' we have them arguing, this could be the actual line coming from the actor at this point. Some videos have close ups of the artist, we challenged this because we did not show performance in our video, but managed to show a range of different shots, but had close ups of he actors in the video to show emotion of their facial expressions, to show the audience how their feeling which helps them understand the storyline better and have tracking shots to follow the action, for example in the origional Kooks - naive video, they track the girl through the night club to show where she is going, in our video we followed/tracked her walking up the road and into the other boys house to show the audience that she was going to another boys house, we also had close ups of her face and her turning her head to show how daring this act was, as if she could not get caught. This is shown in the expressions and the cliche turn of the head to see if anybody is actually about.


Digipak & Advert-
Cds use conventions such as

• Artists name
• Artists image
• Album name
• Barcode
• Songs
• Distribution and production logos

We used an image of a guitar on the glass, and turned it into a black and white image, and this can challenge the conventions of a album as many indie cds use colour images. The album representing the whole genre and band as is the poster, our poster does not have an image of the band on it, allowing the gerne to be presented through a very simple image, the more indie audiences do not seem as obessed with the band as pop fans do, so this idea seemed more logical. Indie auidences may just want to know the music and go to the gigs, and if they wanted to know more about the band the CD does tell them that, it also has photographs inside the digipak which can inform and update them on the band. We used forms of real media products such as keeping to a colour scheme throughout the digipack and tour poster as many real products use the same colour scheme and images from the cd to the tour poster to show the tour is for that certain album. We used the same font on the CD cover and poster, its big and bold so it would stand out and its easy for people to read, its quite edgy so makes it interesting.