2. How effective is the combination of your main and ancillary products?

As the video does not contain any performance, we made sure that the costumes and props fitted in with the genre of music and image of the band. This will attract the stereotypical audience that are usually into the indie genre of music. Our video would be comsumed as primary media by the audience, as they chose to watch it and consume it in a way which could relate to themselves. The digipak and tour poster is also primary/secondary media, as the audience choose to buy and listen to, or look at the tour poster in order to give information on the gigs and band. Our ancillary products are all linked by the photographs and fonts chosen, also the colouring of the products have been kept simple, this is to make sure all of the products are obviously linked using the same ideolgy. We want the audience to see our products and know who the band are straight away.