Ed Sheeran - One Night
I really enjoyed the simplicity of this video, it is always focused on one girl and all the lyrics give out ideas of what to expect of the girl. Showing the reality of how some lives are lived, is an eye opener of what really goes on and using the busy streets like what we are used makes it seem so much realistic and as the video progresses, shocking. Maybe an improvement would be giving more ideas of what is going on from earlier in the video instead of leaving it until later in the clip.
The clip does not reveal the artist at all, which is unusual but in this case I think it is effective because it leaves a mysterious feeling about the artist and even the reason to the story.
I think the choices made in order to make the video, were well chosen. As it is very simple the costume is very simple also, very dark and worn-out clothes add to the reality of the story that is been told through the lyrics. The whole video is in black and white which adds to the mood of the video also keeps it simple but mysterious. The video uses many cutaways all of which are smooth and hardly noticeable, these help to move the story through the day of girl in video. The way the video has been filmed, with a shaky hand and low angle shots makes it seem as though someone is filming this girl for a day, it gives a documentary type of feel too. I think this video is aimed at young people aged between 18 and 25, as the story is about a young women. The artist is a university student so a more narrow audience would be students.
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