Rihanna - Rude Boy
This video does not completely follow the rest of Rihanna's music video, although she is still portrayed as a sexy, stylish, confident artist. Lots of synthesia is used in this music video, there is lots of bright colours and words across the screen flash up as they are being sung ect. "Boom, boom, boom" It is also seen through the dancing lips which occur when the words are being sung. We also see the drums being played, when we can also hear the beat.
The dance routines in this video is the main attraction for the audience, it is a performance based video and does not have a narrative. Rihanna is the star image in this video, always being shown which also promotes the song. The target audience, I think would mainly be teenagers and the dancing and colours would attract them, also the fact that Rihanna performs in the video would attract audiences.
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