Music Video 3 - Analysis

 The Wombats - Moving to New York

I like the way the video seems as if its on TV and in parts when the video is going faster there is a fast forward button which makes it look like someone is controling it and it makes it look like time is flying past in the video.

The video starts of with showing all the places that the artists are within the video. I also like how they are always playing instruments in the places and the places on werid they are just normal everyday places for e.g houses and shops.

The lead gets introduced first and its a mid-shot of him in front of houses which you expect is his, the mid-shot lets you see most of him the houses and him playing the guiter. You then get introduced to all the band one by one, as they all walk past one of the places you see at the start of the video and all end up together at the same place. The lead then goes to all the places and you see him playing in front at one point his standing in the middle of a round-a-bout which makes it more interesting as it looks like his having fun. The whole band is then at a new destination and at first it starts with a close up of the drummer so you can see him playing but then becomes a long shot so you can see the whole band and background. It then has a mid shot so you can see the lead and a guitist it then 'pauses' on them in video. The next place they play at is the house, there is a close up of the lead singer, which might imply that it is his house and because its the chorus it shows him singing it,  at the next place is outside 3 garages but they kept changing colour which keeps it interesting there is a few close ups of the guitar, its 'fast forwarded' in the video which makes it look like they are there for a while.

The next part in the video it has turned to night and the lead singer is outside a shop playing and singing, you then see clips of different places around a town. There is then a mid-shot of all the band members playing outside of a place which looks like a pub or club with flashing lights, yet there outside. The next clip is as in a carpark and the way the band is normally set out has changed but the lead singer is still at the front as he is the main. There is a few close ups of the members which kind of helps the audience get to know them and helps them be regonised. There is then more shots of the band in places where they have been such as the busstop and outside shops. The video then 'fast forwards' to all the places they have been which recaps the video to the audience. It ends with the band outside the house then they walk off in different directions and it fast forwards to a black screen.

I think the video is trying to show the place which the band live and where they go, i also think there trying to show that its a bband who is trying to make an name for themselfs, as they are playing outside places and on the street and not in rooms with people watching them.

Group Changes & Details

In July 2011 we formed a group that consisted of 5 girls, we chose a song and got permission to use it - we then planned our video and gave eachother roles with in the group. However, when we returned to school in September 2011, 1 of the members decided to drop the subject completely and a futher 2 decided to continue the subject on at Kings Norton Girls School which left me and one other girl. We then had to form a group with two boys who were in a similar position to ourselves, we all agree on the song choice and have  got off to a good start planning our music video.




Group Members

Kelly Baker
http://www.kellybakera2coursework.blogspot.com/

Sean Jameson
http://www.a2sean.blogspot.com/

Mohamedabbas Mussa
http://www.momussaa2.blogspot.com/

Recce

These pictures show the places where we will be shooting the music video.

Emma's house

This picture is of Emma's bedroom, this is where Alex is filmed alone when he is piecing together things Emma has done that has lead to her cheating. The spacious bedroom is ideal so we have the space to do all our intended shots, from extreme close ups to long shots, and movements such as panning and tracking. The plain white room suggests purity and innocence, which is obviously the opposite to the way Emma is portrayed in the video, but it could also clarify purication of thoughts and actions which will fit perfectly with Alex during the shots of him in the bedroom.

The stairs are going to be also involved with the cheating scenes of the music video, the shots that will be taking place on the stairs will mainly be long and mid shots, not revealing much on the place or character but making it clear as to whats about to happen.

Music Video 1 - Analysis

Ed Sheeran - One Night


I really enjoyed the simplicity of this video, it is always focused on one girl and all the lyrics give out ideas of what to expect of the girl. Showing the reality of how some lives are lived, is an eye opener of what really goes on and using the busy streets like what we are used makes it seem so much realistic and as the video progresses, shocking. Maybe an improvement would be giving more ideas of what is going on from earlier in the video instead of leaving it until later in the clip.
The clip does not reveal the artist at all, which is unusual but in this case I think it is effective because it leaves a mysterious feeling about the artist and even the reason to the story.
I think the choices made in order to make the video, were well chosen. As it is very simple the costume is very simple also, very dark and worn-out clothes add to the reality of the story that is been told through the lyrics. The whole video is in black and white which adds to the mood of the video also keeps it simple but mysterious. The video uses many cutaways all of which are smooth and hardly noticeable, these help to move the story through the day of girl in video. The way the video has been filmed, with a shaky hand and low angle shots makes it seem as though someone is filming this girl for a day, it gives a documentary type of feel too. I think this video is aimed at young people aged between 18 and 25, as the story is about a young women. The artist is a university student so a more narrow audience would be students.

Music Video 2 - Analysis

Rihanna - Rude Boy

This video does not completely follow the rest of Rihanna's music video, although she is still portrayed as a sexy, stylish, confident artist. Lots of synthesia is used in this music video, there is lots of bright colours and words across the screen flash up as they are being sung ect. "Boom, boom, boom" It is also seen through the dancing lips which occur when the words are being sung. We also see the drums being played, when we can also hear the beat.
The dance routines in this video is the main attraction for the audience, it is a performance based video and does not have a narrative. Rihanna is the star image in this video, always being shown which also promotes the song. The target audience, I think would mainly be teenagers and the dancing and colours would attract them, also the fact that Rihanna performs in the video would attract audiences.